Description
The ideal length for marketing videos depends on your platform and audience, but here’s a general guideline for the best results:
Social Media Ads
- Length: 15–30 seconds.
- Why: Short, snappy videos work best to grab attention in fast-scrolling feeds (e.g., Instagram, TikTok).
YouTube Ads
- Length: 6–15 seconds for non-skippable ads; up to 2 minutes for longer content.
- Why: Keep it concise while delivering value before users skip or lose interest.
Explainer Videos
- Length: 60–90 seconds.
- Why: Just enough time to explain your product or service without overwhelming viewers.
Educational or Tutorial Content
- Length: 2–10 minutes.
- Why: Longer videos are better for in-depth topics and engaged audiences.
Social Media Stories
- Length: 10–15 seconds per story slide.
- Why: Platforms like Instagram Stories and Snapchat thrive on bite-sized, engaging content.
Live Streams or Webinars
- Length: 20 minutes to 1 hour.
- Why: These formats allow for deeper engagement and audience interaction.
Focus on delivering value and ensuring the content matches the audience's attention span. Shorter videos are typically better for grabbing attention, while longer ones suit education and storytelling.
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